MARC BITZER Chairman of the Board and
Chief Executive Officer

Message from our CEO

For more than 110 years, our products have been used daily in the homes of our consumers — an honor we aim to earn and keep each day.”

Their challenges become our challenges, inspiring us to continually innovate and move forward on our commitments to create products that are more resource-efficient, improve the sustainability of our manufacturing and invest in our people and the places we call home.

More than a mission

Today's Whirlpool Corporation is more focused than ever. We are relentlessly committed to meeting our consumers’ needs while evolving to respond to a changing business environment. We are dedicated to improving the lives of our consumers, our communities and our operations, and we recognize the importance of reducing our impact on the environment.

In 2024, we made progress toward our goals. We continued to reduce the environmental impact of our products and improved recycling programs. We invested in renewable energy projects that help reduce the footprint of our operations and engaged with industry groups to raise the bar on sustainable manufacturing practices. We also continue to hold ourselves to high ethical standards and promote a culture of integrity.

Innovating for sustainability and performance

Across all product categories, we are making our appliances more sustainable while improving product performance. This year we celebrated the launch of a new Consul washer line in Brazil, designed to reduce environmental impact by helping consumers reduce energy and water usage, reuse water for other purposes in their homes and use the right amount of washing powder. We also continue to innovate with inclusive design, including a dishwasher accessory that contributes to greater accessibility, allowing a wheelchair user to more easily reach the entire bottom rack.

Taking pride in our operational and manufacturing excellence

We continue to advance our global commitment to reach Net Zero emissions in our plants and operations by 2030. In 2024, we invested heavily in the replacement of fossil fuel-powered electric energy with renewables. For the first time, we are matching our electricity consumption in both the United States and Brazil at 100% and have been recognized as one of the largest U.S. green energy investors by the U.S. Environmental Protection Agency. We also partnered with our suppliers to collect emissions data, which will help inform our understanding of our scope 3 emissions and future reduction strategies.

Keeping people at the center

Our people are at the heart of our success. Workforce development remains a key effort for us to attract and develop the best talent available, and we continue to expand our leadership and operational excellence training.

Through strategic engagement in projects that leverage our specialized expertise, we are making a tremendous impact on the communities in which we live and work. We celebrated longstanding relationships with community organizations in 2024, including our 25th anniversary of work with Habitat for Humanity International, an organization that shares our commitment to improving life at home. We also launched a collaboration with The Washing Machine Project to help provide manual washing machines to underserved communities, thereby alleviating the burden of handwashing clothes.

Prepared for the future

For more than 110 years, Whirlpool Corporation has never forgotten where we started. We remain committed to consumers, our employees and the planet, as evidenced by the progress we’ve made in 2024. As we look ahead with this strong foundation, we are prepared to respond to the needs and challenges of the future. We thank you for your continued belief in what we can achieve together.

Sincerely,