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Community Impact

Our global operations are located mostly in small towns, where we embrace our responsibility to support our communities.

House+Home: Our Global Social Impact Strategy

Around the world today, 1.8 billion people live in substandard housing with more than 1 billion people living in informal settlements1 such as slums or favelas often lacking basic services, land tenure security and climate resilience.

The need for decent, affordable housing is only growing worldwide. The United Nations estimates that 3 billion people — 40% of the world’s population — will require new housing and basic urban infrastructure by 2030. Helping find solutions to these problems guides our approach to corporate social responsibility across the globe. Through our House+Home social impact strategy and relationships, we help provide comfortable, nurturing places to live and support resilient, thriving and sustainable communities through educational programs.

House

Our House initiatives focus on helping everyone find a place to live that is comfortable and nurturing, a place where families can make healthy choices and build their best lives. Employees volunteer to build houses and improve housing adequacy alongside world-leading organizations like Habitat for Humanity.

Home

Our Home initiatives focus on developing resilient, vibrant communities through education and community development. Together with local businesses, government and nonprofits, we help to improve the quality of life for residents. To achieve these objectives, we work with organizations like The Washing Machine Project, United Way, Boys & Girls Clubs of America and Consulado da Mulher in Brazil.

Whirlpool Foundation: A Legacy of Community Impact

Established in 1957, the mission of Whirlpool Foundation is to reinvest in and improve the quality of life in the communities in which Whirlpool operates. We prioritize grants using our House+Home strategy, creating greater impact in our communities through a focus on Inclusion and Diversity.

To learn more about our programs and community support, see the Whirlpool Foundation page.

Habitat for Humanity: 25th Anniversary

In 2024, Whirlpool Corporation celebrated a quarter century of collaboration with Habitat for Humanity International, a nonprofit organization that helps people around the world build or improve a place to call home. In our 25-year relationship with Habitat, Whirlpool Corporation has donated $150 million in funding and 250,000 appliances, helping more than 1 million people in the U.S. and around the world gain access to affordable housing.

Our support of Habitat’s Cost of Home advocacy program resulted in 9.5 million people gaining improved access to affordable homes between 2019 and 2024.

To learn more about our work, visit WhirlpoolCorp.com/hfh.

IMPACT OF OUR 25-YEAR RELATIONSHIP
WITH HABITAT FOR HUMANITY

$150M in funding

250,000 donated appliances

1M+ people impacted in the U.S. and around the world

BuildBetter with Whirlpool

Climate change disproportionately impacts underserved communities due to their locations, access to resources and services, and decision-making power.2 Habitat for Humanity's BuildBetter with Whirlpool initiative was designed to support the construction of climate-resilient, energy-efficient homes, and to scale and implement best practices across the U.S. Following the success of the program between 2021 and 2024, Whirlpool Foundation renewed support, pledging $2.5 million to expand our investment in efficient housing solutions in 2025 and 2026.

As part of BuildBetter with Whirlpool, Habitat for Humanity is conducting a formal evaluation of the homes in collaboration with Auburn University in Auburn, Alabama. For the evaluation, Auburn researchers compare energy-use habits and utility data to average U.S. homes, as well as national residential energy consumption data. The findings are expected to be published in 2026.

Habitat for Humanity's BuildBetter with Whirlpool

2021–2024
Purpose:

Collect and share best practices from Habitat affiliates with demonstrated success in climate-resilient construction and demonstrate that energy efficiency is a matter of equity and not luxury.

Impact:

260 climate-resilient and energy-efficient homes built in the U.S.

45% average predicted energy cost savings per family — compared to the average new home

15% reduction in greenhouse gas emissions per home

2025–2026
Purpose:

Target replicable and scalable strategies for Net-Zero-energy-ready, climate-resilient homes in underserved and underrepresented communities across the U.S.

We expect to deliver:

50 Net Zero-energy or Net Zero-energy-ready (baseline performance) homes

100% of homes will be all-electric, solar-ready and equipped with water conservation features

Whirlpool Foundation Is Supporting The Washing Machine Project

Reclaiming time, improving lives. The washing machine has changed the course of history for some, but many still rely solely on hand washing clothes.

Approximately 60% of the global population — around 5 billion people — rely on washing clothes by hand.3 Driven by unstable water and/or electricity and taking up to 20 hours per week, hand washing clothes is a burden predominantly placed on women and girls.4

Whirlpool Foundation is supporting The Washing Machine Project (TWMP), a grassroots organization that provides off-grid manual washing machines to people in low-income and displaced communities, with a goal to deliver thousands of manual washing machines to communities and households across the world. Our combined efforts could impact an estimated 150,000 people, predominantly women and girls, improving quality of life and saving time for learning and income-generating activities or spending time with family. The machine has a simple design and has the potential to save the user up to 76% of the time and 50% of the water it takes to hand wash clothes.4 In 2024, machines assembled by Whirlpool employee volunteers were distributed in Ghana, India, Mexico and the Republic of Congo.

Impact of our COLLABORATION with TWMP in 2024

227 Whirlpool volunteers building machines

375 machines built by Whirlpool employees

303 machines distributed

5,566 people impacted

Potential savings using Divya manual washing machine

up to 76% less time

up to 50% less water

To learn more about Whirlpool Foundation's support of The Washing Machine Project, visit WhirlpoolCorp.com/twmp.

House+Home Collaborations

Consulado da Mulher

In its 22nd year in Brazil, our Consulado da Mulher® program invests in underserved female entrepreneurs with business education and support. To date, it has helped 41,000 people.

In 2024:

1,657 women completed
entrepreneurial
education programs

108 entrepreneurs received
product donations

Whirlpool Community Charity Golf Event (WCCGE)

The 2024 WCCGE raised money for local charities with a focus on youth education. Among the recipients of the funds was Boys & Girls Clubs of America, the organization for which the event was originally conceived in 2004. In the 20+ years of the event, we have impacted 10,000 youth and raised more than $34 million for Boys & Girls Club of Greater Southwest Michigan, First Tee of Benton Harbor and the local public school foundations of Benton Harbor, Lakeshore and St. Joseph.

In 2024: $3M raised for local charities

Feel Good Fridge: Maytag Brand and Boys & Girls Clubs of America

Through the Maytag Feel Good Fridge program, refrigerators are placed in Boys & Girls Clubs across the country and stocked with healthy food for Club members and their families to take when in need.

As of 2024:

60 refrigerators in Clubs
across the U.S.

~2,000 youth impacted annually

United Way

Whirlpool works with United Way® chapters across the U.S. to fund hundreds of organizations and causes that focus on education, income, health and basic needs. United Way Worldwide appointed our Chairman and CEO Marc Bitzer as Worldwide Board of Trustees Chair in 2021, where he served on the Board from 2018 to 2024.

In 2024: $4M employee donations plus Whirlpool Foundation match

Care Counts: Whirlpool Brand

Our Whirlpool brand seeks to help end the dropout cycle by giving kids access to clean clothes through the Care Counts Laundry Program. In collaboration with Teach for America, the Whirlpool brand has been donating washers, dryers and laundry supplies to schools since 2015. Thousands of kids each year miss school because they don’t have clean clothes to wear, and elementary students who are frequently absent risk falling behind. In 2024, we expanded the program to 10 new schools in Oklahoma, Louisiana, Alaska, Texas and Oregon.

In 2024:

164 schools impacted in 41 states

~87% increased attendance rate
among participating high-risk
elementary schoolers5

Feel Good Fridge: Whirlpool Corporation

The Whirlpool Feel Good Fridge program is helping fight food insecurity in a sustainable way with a network of refurbished refrigerators placed across the country that contain fresh, free food for anyone in need. In 2024, we expanded the program by working with meal kit company HelloFresh® and logistics firm Total Quality Logistics (TQL). Together, we plan to reach 13 cities, with Whirlpool Corporation providing 2,000 refrigerators that TQL will transport and HelloFresh will help fill with wholesome and fresh ingredients.

In 2024: 938 refrigerators donated to date

2021–2024: 1,431 refrigerators donated working with more than 500 nonprofits and schools

  1. Habitat for Humanity, Home Equals global advocacy campaign.
  2. Source: Social Dimensions of Climate Change. World Bank Group, April 2023.
  3. Source: Half the Global Population Washes Clothes by Hand: Whirlpool Foundation, The Washing Machine Project Helping Address with Thousands of Manual Washing Machines. Whirlpool Press release, April 2024.
  4. Source: Washing Machine Project.
  5. High-risk elementary school students are defined as elementary students who have missed 10% or more days of school during a reporting period.